THOUGHTS & THEORIES BLOG

by Dorothy

#GenerationLike

In my Social Media Theory class this week, we watched the PBS Frontline documentary Generation Like. (Watch the full documentary HERE)...

Auditing...top 3 lessons learned

In my Social Media Theory class here at Virginia Tech, one of our biggest semester assignments was to complete a social media audit on a...

Analysis on real-time social media marketing from Lipschultz

*This blog post is a reflection from the Social Media in Advertising and Marketing chapter in the book Social Media Communication by...

"With that being said" and other useless phrases

I will be the first to admit- I have a lot of pet peeves. Messiness, self-centered people and slow walkers definitely top my list....

The meaning of being in a constant state of edit

In the About Me section of my website, I claim myself as being in a "constant state of edit" but I can see that the reference may seem a...

Children and digital media: A lecture by Dr. Amy Jordan

Photo source: nbcnews.com It is obvious today that childhood has dramatically changed with the increasing presence of digital media. This...

My newest fascination: Amazon Dash Buttons

If anything stresses me out in life, it is going to the grocery store. I love food and having a stocked kitchen, but the idea of...

5 reasons why Home Depot rules Instagram marketing

Today's marketing world is heavily centered around social media and social media campaigns. Most brands are represented on Facebook and...

The evolution of Snapchat

In the age of constant updates, it is possible that no other social networking application has changed as much as Snapchat. Oh Snapchat,...

How sorority recruitment taught me all I need to know about marketing

Sorority recruitment is exhausting. It is time consuming, often frustrating and requires an extreme amount of commitment. When I joined...